Here, There and Everywhere

More Tortillas Please

Dear Gabriel,

Alma Yanira Flores Hernandez was determined to feed her impoverished family through her own hard work. But to make and sell tortillas, she needed to buy more than a pound of corn at a time.

Let me tell you that making tortillas is a painstakingly slow process to begin with. But buying only one pound of corn at a time made things worse for Alma. She would buy one pound. Then another. Then another. The proceeds were tiny, the work backbreaking, the income pitiful.

And then something changed.

Alma became a FINCA client – and her family’s life changed forever.

With her first FINCA loan, Alma was able to buy a bushel of corn at a lower price – making more tortillas faster and at a greater profit. This was just the beginning of her turnaround:

Her growing income has meant healthier food for her daughters.

A stable business has produced money for her children’s education – for their future.

Alma recently started selling beans, eggs, rice, vegetables and fruit to her customers when they buy their tortillas.

Alma, and millions living in similarly impoverished circumstances, could work every waking hour, but miniscule profit margins make a sustainable, growing income near impossible. FINCA changed this for Alma – and almost one million other self-employed clients just like her.

You can break this poverty trap directly – today.

You can provide – through that first FINCA loan – another woman in Alma’s poverty trap with a hand up and into a new future.

Alma has a message for FINCA supporters like you: “I give thanks to FINCA because our lives have taken such an enormous turn for the better. With all the support you have given me I can create a brighter future for my daughters.”

Many more Almas have an equally powerful call-to-action for you: Help us access that first loan and our families will grab the chance to escape poverty with both hands.

Please, if you can, give the next Alma her first loan today.

And remember, the Feinstein Foundation will boost your donation today with matching funds that will make its impact go even further. Please don’t allow these funds to go unused.

Thank you for supporting women entrepreneurs,

Soledad Gompf
Vice President, New Business Development
FINCA

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