Here, There and Everywhere

Dear Gabriel,

I have a dear friend, named Cass, who is going on a three-week program in Aix- en- Provence, France this year to “become a pastry chef.” She is excitedly making all her final preparations. She can envision herself speaking rudimentary French, whipping up tasty croissants and learning from real experts. She sees a renewed Cass, one she’s dreamed of becoming for a long time, and I’m excited for her too.

On the other side of the world, Alma Lizeth Zarceño will be baking up a different kind of bread in El Salvador.

She too is a baker, but the self she envisions is a little different. Alma sees herself as a mother who can send her two children to school. Each batch of bread she bakes to sell in the community means another day of school fees she can pay; sending her two young ones off to school, dressed in their uniforms, learning, reading, and hoping for a better life.

Alma joined FINCA’s Grupo Comunal San Lorenzo Village Bank recently, though she had never dared borrow money before. Ever since, Alma has been using her FINCA loans to buy new molds and other equipment and ingredients. Her bakery has begun to attract more and more customers and she hopes to continue improving her business so she can steadily boost her earnings. Every day, as her children grow, they need more and more and the cost of managing the family’s needs keeps increasing, but Alma is confident that she can set them on their way to a brighter future.

Alma is very grateful that you had confidence in her abilities and that her companions in Grupo Comunal San Lorenzo have shown her so much trust and encouragement.

Whatever your own personal pursuit, your own vision of a future self, you can take inspiration from the courage, success and tenacity of Alma.

Please give $100 or more to the hopeful visions of a better life for women and families in the developing world. We’ll bet you a fresh, warm croissant that you will feel great about your decision.

Thank you for your support,

Soledad Gompf, FINCA
Vice President
New Business Development

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