Here, There and Everywhere

The World Turns South

As the world prepares for the Brazilian World Cup, attention is turning to South America. However, we hope you’ll see more than soccer – we hope you’ll see the individuals who live there.

Think about the people of Central and South America – individuals in countries like Ecuador, El Salvador and Guatemala. Despite the fact that you are a continent away, you can be the one who changes a person’s life forever.

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The region is made up of people just like you – people with dreams of growing a business, of creating something of their own. They dream of sending their children to school, and of giving them a brighter future. And yet, for too many, poverty is holding them back – and sometimes these dreams seem impossible.

When you give a FINCA client a microloan, you can help make her dreams come true. You give her the tools to succeed, to feed her family, and to achieve her independence. Maria Lucia Potosi Ramirez, just one of our many clients from Ecuador, had this to say about her FINCA experience: “I’m so grateful because FINCA trusted me. Now I can improve my life and the life of my family.”

Today, turn your eyes South – and see more than soccer. Support a microentrepreneur today.

Thank you for your generosity.

Sincerely,

Soledad Gompf
Vice President
FINCA

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