Here, There and Everywhere

Posts tagged ‘literacy’

A Cell Phone & A Good Book

From Forbes
by Parmy Olson
Tech 4/09/2013

This Simple App Could Put E-Books On Millions Of Phones In The Third World

It sounds counterintuitive, but in certain developing nations it’s easier to get hold of a cell phone than a good book.

More than one in three adults cannot read in sub-Saharan Africa, yet almost every home there has access to at least one mobile phone, according to USAID. Developing nations are among the fastest growing mobile markets in the world, but literacy is still a big problem.

David Risher, a former executive at Amazon and c0-founder of non-profit organization Worldreader, thinks there’s an obvious answer here: offer free books through all those cell phones.

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On Wednesday Worldreader Mobile comes out of “beta” mode. About a year ago it partnered with biNu, a mobile app platform for feature phones in developing countries, so that its Worldreader Mobile app would appear on the home screen.

Richer says that in the last year, 10% of biNu’s 5 million-user base have accessed the Worldreader Mobile app. That’s about 500,000 people. Risher hopes to get that number to 1 million by the end of 2014.

Worldreader’s biggest readers are in India (nearly 107,000 users), with 60,800 in Nigeria and 33,100 in Ethiopia.

Most of them are using low-end, pre-pay Nokia phones with physical buttons, that cost about $50. They will typically spend about $2-3 a month on their data plans. Out of the 6.4 billion active mobile phones in the world today, 5.4 billion are so-called features phones like these, according to Worldreader statistics sourced from Analysys Mason.

The books they’re reading are short, typically taking up 150 screenshots. Though men are early adopters, women are the “power readers,” Worldreader says, reading an average 17 books a month.

The most popular books are romance novels. Among the top five most popular books in the last month, the No. 1 was a children’s book about school, the second an basic algebra book, and No.’s 3 and 4 were entitled My Guy and Can Love Happen Twice?

Risher says it’s not unnatural in sub-Saharan African culture to see people hunched over reading their cell phones for long periods at a time. So pervasive have mobile device become that some elementary schools in Ghana have even started banning them, he notes.

Most of the books on Worldreader Mobile are in English, with a few in local languages like Swahili, French and Spanish, though the number of books overall is increasing. Currently there are 1,200 titles available, donated by local and English-language publishers.

“I think the single biggest thing that will get more people reading is putting more book on there,” says Risher. “Everything form the Bible and Koran, to romance novels.” Books on mobile phones are another way to get health information to people in rural communities, who often have access to pharmacies and relatively cheap, generic drugs, but encounter pharmacists with little sound medical knowledge.

Read complete article, with additional information, links and photos, at Forbes.

As Easy As Counting To Eight

Did you know that you can go to The Hunger Site and Click To Give daily and donate (for free through various sponsors) to these causes/issues?

MSF_Value_Espen25c_MonthlyGift_160x600_LP-Alternate7.50Hunger

Breast Cancer

Animals

Veterans

Autism

Child Health

Literacy

Rainforest

With each click 5 cents are donated to the specific organization. It may not seem like much, but if you do it daily it can add up to several hundred dollars in a years time.

Go to The Hunger Site can click on the buttons at the top of their home page.

It also connects you with other sites such as Doctors Without Borders.

For the Greater Good

Happy New Year!

G4_Thankyou2012_220x375There is perhaps nothing more satisfying — nor more motivating — than a celebration of good deeds accomplished in the name of charity. As we look back on 2012, we’re proud and grateful for all that we’ve accomplished together with you, our tireless supporters.

This past year, the largest hunger relief grants went to Feeding America to help hungry Americans in need of food bank assistance in all 50 states. Grants also went to Mercy Corps’ many hunger relief programs worldwide and Millennium Promise for their groundbreaking work in Africa.

In the spring and early fall, in response to tornadoes in the Midwest and hurricanes along the Gulf Coast, GreaterGood.org contributed to numerous local charities in the United States. And when Superstorm Sandy struck the East Coast, GreaterGood.org grants supported the emergency assistance and clean up efforts provided by Team Rubicon and the Community Food Bank of New Jersey.

Your commitment to children’s health and education was reflected in GreaterGood.org grants to Partners in Health, which focused on fighting cholera in Haiti, as well as providing vitamin A supplements and oral rehydration. Funding also supported pre-natal programs and midwifery services in Africa, Nepal, and Tibet, reducing infant mortality rates. Additional grants helped Splash’s (formerly A Child’s Right) efforts to provide clean water to schools and hospitals, HALO Trust’s work to assist in landmine removal, and Prosthetics Outreach Foundation’s surgical aid to children born with clubfoot.

Our longstanding support of vital literacy programs worldwide continued through our charity partners First Book and Room to Read. Contributions to the Nepal Youth Foundation, Community Partners International, Razia’s Ray of Hope, and Zabuli Education Center for girls in Deh’Sub helped provide girls with a valuable education. In many cases, contributions also saved children from a life of indentured servitude. Further grants also provided secondary education for young women in Africa, India, and Central Asia through nonprofits, such as Eliminate Poverty Now, CAMFED, Darfur Peace and Development Organization, and others.

Efforts to preserve or improve the health of our planet were strong in 2012. We are pleased to report that last year several of our charitable partners successfully completed projects to save endangered wildlife habitat.

With final land acquisition by the World Land Trust-US, the 6,000-acre Sierra Caral Amphibian Reserve will protect some of Guatemala’s most endangered wildlife. In Africa, the new Laikipia National Park, created by the African Wildlife Foundation and Nature Conservancy, will give wide ranging animals like elephants, lions, and zebras the ability to move safely through open habitat that is not bisected by roads, fences, or other forms of development. More than 17,100 acres of previously privately held land were protected.

Also in 2012, additional grants funded wildlife rescue and preservation programs for big cats and marine mammals, as well as sanctuaries for threatened species like the Sumatran orangutan. Along with World Land Trust-US, GreaterGood.org ended the year with a concerted effort to save an additional 332 acres in the Serra Bonita rainforest of Brazil.

Support of these programs and other humanitarian efforts at The Hunger Site, The Child Health Site, The Literacy Site and The Rainforest Site totaled over $640,000 in 2012! These funds were raised thanks to the direct actions of supporters like you via our click-to-give websites, purchases and promotions at GreaterGood Network stores, and donations through the Gifts That Give More™ program or directly to GreaterGood.org.

When you add in all the good that was achieved in 2012, GreaterGood Network and GreaterGood.org has given nearly $30 million to charity since 1999 — proof that your efforts do make a difference. Let’s use these donation figures as inspiration and motivation to make 2013 our best year ever!

Best Wishes & Continued Gratitude,

Tim Kunin
CEO, GreaterGood Network
Greg Hesterberg,
President, GreaterGood Network
Liz Baker
Director, GreaterGood.org

Donate Daily

Did you know you can donate to eight different organizations daily and not have to personally pay a cent?

The site is called Click to Give and includes the following sites (below). Every time you click, different companies donate 5 cents. It may not sound like much, but it adds up if you do all of them every day – about $145.00 per year. In seven years, that’s over a thousand dollars.


The Hunger Site

The Breast Cancer Site

The Animal Rescue Site

The Veteran’s Site

The Autism Site

The Child Health Site

The Literacy Site

The Rainforest Site

All in one place at Click To Give.

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